About Me

I’m a New Jersey-based graphic designer specializing in branding and visual identity. With over a decade of professional experience, I’ve created brands for businesses across a wide range of industries—from home services and contractors, to real estate and finance.

My background in fine art influences my approach to design, combining creativity with thoughtful strategy and clean execution. I’m passionate about creating distinctive, memorable brands that help businesses stand out and feel uniquely their own.

My interest in design started long before I knew I wanted to be a designer. I’ve always been drawn to making things, experimenting with different materials, and finding creative ways to turn an idea into something tangible. That eventually led me to pursue Integrated Art + Design at East Stroudsburg University.

While at ESU, I worked in the university’s Graphics Center, where I gained hands-on experience in branding, print production, and working within established brand guidelines. The university was undergoing a major rebrand during my time there. I was given the opportunity to created branded illustrations of the school’s mascot for various clubs, sports, and groups. Being involved in that process sparked my interest in branding and showed me just how much thought goes into creating a cohesive visual identity.

Since then, I’ve continued to build my experience through both professional and freelance work. I’ve created visual identities for more than 30 businesses throughout New Jersey, New York, and Pennsylvania, along with everything from marketing materials and vehicle graphics to illustration, naming, and copywriting.